For brands · Word-of-mouth at scale

We know thousands of people who want to try and recommend your product

Ratings, reviews, word of mouth, social buzz — powered by real consumers, not paid ads.

Real people sharing brand products on social media

What we deliver for brands

Three ways we help brands grow through real consumers

01

Authentic Ratings & Reviews

On e-commerce, marketplaces and any other online platforms. Boost online sales and keep your product ratings strong based on real consumers' experience.

02

Social media and offline buzz

Friend-to-friend recommendations shared via social media UGC and offline word of mouth. Promotes your product much better than any ads.

03

Sampling & Home Parties

Engage thousands of your brand advocates and their friends. Stimulate new sales by spreading the word about your product.

We've been doing this for a while

Numbers that speak for themselves

0+

Years

of WOM & Influencer marketing

0+

Campaigns

completed worldwide

0+

Countries

across Europe, Central Asia & LATAM

0.0/10

Rating

client satisfaction

No brands yet

Hundreds of brand advocates among everyday consumers

They will spread the most authentic word of mouth about your product, both online and offline.

200–800 friends

Just ordinary people — they have 200 to 800 followers on average

100% represent your brand's target audience

We engage a lot of them — from 100 to 20,000 per campaign

They drive real word of mouth — and it works much better than ads

What they create:

Ratings & Reviews
Social media buzz
Home parties
Offline word of mouth
Samples distribution
Online surveys

And we never pay them any fees — to keep the buzz organic

05
0+

criteria to find exactly your audience

When recruiting brand ambassadors, we match your exact target audience profile

Pregnant women
Parents (child 0–3)
Parents (child 3–7)
Dog owners
Cat owners
Coffee lovers
Beer consumers
Dry skin type
Dyed hair
Contact lens wearers
Dishwasher owners
Smokers
High income
Brand X users
Students
Green tea fans

...and dozens more criteria for any product category

How it works

Three steps to get people talking about your brand

Brand manager workspace with audience targeting dashboard
1

We recruit

Brand ambassadors who match your target audience. 40+ criteria for precise targeting.

Branded Buzz-Kit unboxing with products arranged inside
2

They try your product

Via product delivery or self-purchase (cashback mechanics).

Reviews, social sharing and word-of-mouth moments across channels
3

They create buzz

Reviews, ratings, social media UGC and posts, samples distribution, home parties and more — authentic buzz around your brand.

Why it works

Because people trust recommendations much more than any ads

Which advertising do you trust most?

Source: Nielsen, Global Trust in Advertising, 2021

Fully or partially trust Don't trust or barely trust
Recommendations from people you know
86%
Consumer opinions online
73%
Influencer product placements
53%
Social media ads
44%

People trust recommendations from friends 2× more than social media ads

How often do you take action?

Source: Nielsen, Global Trust in Advertising, 2021

Always or sometimes
Recommendations from people you know
88%
Consumer opinions online
79%
Social media ads
60%
Influencer product placements
57%

88% act on recommendations from people they know

More reviews = more purchases on marketplaces

Source: Bazaarvoice, Conversation Index 2015

1 review
10%
50 reviews
30%
100 reviews
37%
150 reviews
41%
200 reviews
44%

Case studies

Real campaigns. Real results. Real brands.

Nestogen campaign
Nestogen
Creators Support

Nestogen Long-Term Activation with Creators

40+ middle size creators engaged in long-term collaboration
Content rights secured for brand usage
7M+ target audience reach
Braun campaign
Braun
Creators Support

Braun 100 Years Anniversary Support

80 micro creators (male & female) produced Instagram content
Up to 100K engaged followers audience per creator
2.2M reach with 10% engagement rate
Pantene campaign
Pantene
Creators Support

Nano Creators Program for Pantene

100 female creators among product heavy users produce Instagram posts and stories
Creative brand integration into UGC
Authentic recommendations shared within loyal follower communities
Nespresso campaign
Nespresso
Trial & Purchase Intent

Nespresso Vertuo Test & WOM

1,500 participants among coffee consumers completed product trial
1,900+ ratings, reviews and social media publications
Strong online and offline WOM buzz among coffee consumers
Bud campaign
Bud
Social Buzz

Brand Ambassadors threw 5,000 UEFA World Cup Home Parties with Bud

5,000 branded buzz-kits delivered
30,000+ product trials by ambassadors and friends
4,000+ posts and UGC with 2M+ contacts
Lego campaign
Lego
Trial & Purchase Intent

Creating buzz around Lego Friends for Girls 3–7 y.o.

Product trial via cashback purchase mechanics with targeting on girls-focused line
210+ social media UGC
150K+ total WOM reach with friends purchase stimulation
Nestlé campaign
Nestlé
Social Buzz

13,000 Moms Driving Word of Mouth for Nestlé Baby Nutrition

10M+ moms reached during recruitment of 13,000 ambassadors
12,000+ ratings, reviews and recommendations across platforms
92% average purchase intent
Kinder Surprise campaign
Kinder Surprise
Social Buzz

Families with Kids 3–7 Sparked Buzz for Kinder Surprise

11,400+ product trials via purchase-based participation
1,700+ social media posts, ratings and reviews in e-commerce platforms
500,000+ total Word of Mouth reach
TRESemmé campaign
TRESemmé
Social Buzz

Curly-Hair Women Became TRESemmé Ambassadors

Highly targeted product trials among curly hair consumers
2,900+ ratings, reviews and publications
500K+ online contacts and 50K+ offline word of mouth reach
Purina Pro Plan campaign
Purina Pro Plan
Social Buzz

Pet Owners Powered Word of Mouth for Purina Pro Plan

Product trials with precise pet age and breed targeting
Experience sharing via 2,500+ ratings, reviews and social media UGC
9M+ digital contacts via campaign announcements and word of mouth
Unilever campaign
Unilever
E-com Sales

Comprehensive E-Com Support Across Unilever Brands

130 000+ authentic product purchases and trial to drive online sales
70 000+ verified ratings and reviews from real consumers among target audience
Scalable support across multiple brands and marketplaces
Pampers campaign
Pampers
Trial & Purchase Intent

Pampers Ambassador Program

700 moms joined the ambassador program and tested Pampers diapers & baby wipes
1,000+ additional participants involved in product trials through WOM sharing
450K+ total campaign reach
1,000+ followers

Add-on: Creators

Active social media users with their own local communities. They create engaging content across platforms and provide additional reach to your campaigns.

Nano

1K–10K followers

50–200 per campaign

Micro

10K–100K followers

20–50 per campaign

Macro

100K–1M+ followers

1–20 per campaign

Want to learn more?

Tell us about your brand and goals. We'll be happy to discuss the opportunities.